Artist Collaboration

Dino James is one of India's most influential independent artists, storytellers, and the founder of Swaraj Records. His journey has been built on authenticity, self-expression, and connecting deeply with audience values that guide his music and creative collaborations. He is considered a true trailblazer in the Indian music industry, renowned for his raw and authentic lyrics and his ability to seamlessly fuse rap and melodic singing. He has gained widespread acclaim for his unflinching exploration of sensitive and complex issues, from mental health to societal norms, and his music has resonated deeply with fans around the world

Allu Arjun is one of India's most influential film personalities, known for his massive fan following, strong brand partnerships, and consistent commercial success. A National Award-winning actor, he brings significant cultural and consumer appeal across markets. He started his career in 2003, acting in over 20 films with the industry's highest success ratio. He is also the first South Indian actor to have a wax statue at Madame Tussauds, Dubai, and represented India as Grand Marshal at the Indian Day Parade in New York.